Tiktok has evolved in ways you can’t even imagine. From being a video sharing platform for many it became a lucrative choice of career for many people all across the globe.  Due to a diverse range of content and it became the first choice for people all across the globe.

This article will unlock the primary question how much money can you make through TikTok platform? what is better than earning money while sitting in the comfort of home.  Seeing the bank balance of the well-known Tiktokers is a great encouragement to motivate yourself. This blog will discuss in detail the amount of money TikTok pays to creators and the most efficient ways to monetize your talent quickly in 2023. 

Read this blog in its entirety for some great pieces of advice on generating a passive income!!

So, how much money you can make on TikTok?

Although there are multiple ways to earn money through the TikTok platform, but the Easiest way is through TikTok creator fund.

TikTok Creator Fund

Through Creator Fund, you get paid based on number of views, likes, followers and comments. However, they only pay a small amount which is around 2-4 cents   for1000 views and you need 1 million views to make it to $20-40.

A total budget of $300 million is committed for TikTok creator fund. Creators can leverage this by performing best on the platform along with applying for the program. Creators received the funds, while the platform ensures the following factors:

  • Number of views
  • Authenticity of views
  • Level of engagement
  •  Amount of content published on the platform.

Criteria to apply for Creator Fund

The criteria to apply for creator fund is simple and is as follows:

  • Be at least 18 years old
  • Have a minimum of 10,000 followers
  • Have at least 100,000 views in the last 30 days.
  •  Have an account that fulfills TikTok Community Guidelines.

Even you meet al the terms and conditions, you cannot fully rely on TikTok platform as a single source of income.  Tiktokers have indicated a room of improvement in this business model of TikTok. The bottom line in this case is that the more videos you make, the more money you can make.
How much TikTok pay per 1000 views?

 Firstly, TikTok did not pay to its users even if they have million or billion followers. As a result, TikTok influencers and creators started to find alternative ways to earn money. The alternative ways include sponsorships and promotions. While Creator Fund pays the creators based on their performance.

On average, TikTok pays between 2-4 cents for every 1000 views. Moreover. the actual amount may vary based on different factors, which are not disclosed by the platform publicly. So, each user may earn a different amount of money for their videos.

Important Note: It's important to note that not all users get paid for their views. To qualify for the Creator's Fund, you apply and meet certain criteria set by TikTok. If you meet these requirements, TikTok will pay you based on the number of views your content receives.

How much TikTok pay per 1 million views?

 Even if you get millions of views, the payment of TikTok remains the same. It typically pays 2-4 cents for every 1000 views. That means for 1 million you can earn $20-40.

However, if your videos go viral and receive billions of views, your income can increase substantially. For instance, if your video gets two billion views, you can expect to earn around $80,000. It is important to note that this massive income is only possible with viral videos. Also, for this you may struggle to earn a significant income from views alone if your content doesn't go viral.

How are the Richest influencers in 2023?

RankNameEstimated IncomeFollowers Count
#1Charlie D’ Amelio$17.5 million149.7 million
#2Dixie D’ Amelio$10 million57.4 million
#3Adison Rae$8.5 million88.9 million
#4Khaby Lame$5 million154.5 million
#5Bella Poarch$ 5 million92.8 million
#6Josh Richards$5 million26 million
#7Kris Collins$4.75 million48.2 million
#8Avani Gregg$4.75 million42.9 million
#9Zach King$3 million72.8 million
#10Riyaz Ali$2 million45.5 million

 To know in depth about the top 10 influencers in TikTok, you can refer to blog “ 10 biggest Influencers in 2023

Ways to earn money on TikTok

 With 1 billion active users, TikTok audience is generating a greater revenue through this platform. For this you need to have proper plan and strategic implementation of your content strategy.

 Virtual Gifts

TikTok offers several opportunities to earn money beyond the creator's fund, such as receiving virtual gifts from followers that can be converted into real money. Additionally, if your account has over 1500 followers, you can make money from live shows, earning around $100 for every 10,000 followers.


Collaborating with brands for sponsorships is another way to make money on TikTok. Famous TikTokers can charge up to $500,000 per sponsored post by including products in their videos and promoting them to their viewers. By doing so, you benefit the brand while earning a significant income for yourself.


With the increase use of social media, brands are much more focused towards their digital presence. Instead of billboard advertising, brands are considering digital campaigns to promote   their products and services. For influencers, brand collaborations are an excellent way of earning . you can easily make $50K-150K depending upon your follower count and engagement.


 You have heard it thousands of times, but read it once again “If you are good at something, never do it for free”. People on the social media channels are eager to learn new talent and expertise.

 For instance, if you are a nutritionist, you can easily conduct consultation call to guide people about the diet plans. You can easily charge them between $50-$100 per session.

 For more details about  the  best possible practices refer to  blog “ TikTok Marketing: Top Strategies and Best Practices

Frequently Asked Questions

1. Does TikTok pay for likes?

TikTok application does not directly pay for likes you receive on your videos.  But the important advantage off likes is that, if you have billions and millions of likes, there is a greater chance that you will be noticed by brands. This in turn will help you in collaboration and sponsorship deals.

2. How can I go viral on TikTok?

 Here are some general tip and tricks to go viral on TikTok.  

  1. Use trending hashtags
  2. Participate in trends
  3. Start impressive and keep it short
  4. Collaborate with brands
  5. Post Consistently

3. How much Tiktok pay for 1000 followers?

Macro influencers can earn around $197 for each branded post on TikTok application.  If you have 1,000 followers, you can convert virtual gifts received during TikTok live sessions into Diamonds. These diamonds payout at a rate of approximately 5 cents per Diamond.