If you have a great Tiktok profile, you have probably heard about hashtags. Harnessing the power of hashtags along with great content is crucial to conquer TikTok in a short span of time.

 Hashtags are a serious game-changer for the social networking site, Tiktok. To boost the performance of the content in real-time, hashtags are used by various TikTok content creators. To ensure that your marketing strategy on TikTok stands out from the rest, you need to leverage the power of trending TikTok hashtags for boosting content visibility.

How do TikTok hashtags work?

The words and phrases are used along with the symbol # to categorize content for the overall TikTok platform.  When a content creator adds a specific hashtag to the video content, it is recognized by that particular hashtag.

From a user point of view, it makes it easy for the audience to search for a single hashtag, and various content that falls under that one particular hashtag will be displayed on the screen. Skimming and scanning content and finding the one that is of your interest is relatively easy through this process. The hashtags are useful to discover new content and for the influencers to reach a larger audience.

Finding the right hashtag for your TikTok

You probably think of a phrase and use the most descriptive tag that first popped into your mind. (#howtodyehairusingthebestdyingcream). But that’s not how it works.  A solid Tiktok hashtag strategy is less about guessing and more about research.  Here’s how to master the art of using trending TikTok hashtags. 

1. Take a hint from the competitors

Copy pasting things is not the way to excel on TikTok.  Using a smart and definitive approach is crucial to stand out from the rest. Seeing the trending TikTok Hashtags, they are using can give you insight about the industry.  It is essential to keep an eye on the competition.

For head-to-head competition with your competitors, always look for hashtags that are related to your niche, theme, and topic of the content. This includes a detailed analysis of competitors’ posts to find the one that best fits your content theme.

2. Study the hashtag habits of users

Do you want to get noticed by your target audience on TikTok? Here is the best tip: Study the hashtag habits of your audience.

To gain inspiration for your content and connect with your target audience on TikTok, it is recommended to explore the relevant and popular hashtags being used on the platform . By doing so, you will be able to tap into conversations that are already happening on TikTok. This is a smart approach to get noticed by people who are interested in the same topics.

For example, if you specialize in food blogging, it's essential to research the hashtags used by food enthusiasts on TikTok such as #foodtiktok, #foodmania, and even hashtags related to specific cuisines. By incorporating these hashtags in your content, you can improve your chances of getting noticed by relevant users.

By staying up-to-date with the latest hashtags and trends in your niche, you can position yourself as a relevant and engaging TikTok presence and grow your audience in no time!

3. Make use of popular & niche hashtags

The appropriate use of popular and niche TikTok hashtags is necessary to tap into the massive audience. It is important to note that while using popular hashtags your content might get lost in the sea. So , in order to stand out from the rest it is mandatory to create unique and high-quality content that will instantly grab the attention of the viewers.

 This is where niche hashtags come in. Niche hashtags are targeted toward particular communities and industries.  These types of hashtags have the added benefit for your brand o establish a distinct identity for your brand.  This approach is particularly useful for content discovery and where the competition is less.

4. Create branded hashtags

If the above-mentioned strategies, do not work for you, creating a branded hashtag is an excellent way to take your Tiktok marketing to next level.  Although the growth is slow in this case the unique hashtag speaks directly about your brand values.

Amplify your brand voice

It is a good approach to amplify your brand voice and create two-way communication with your audience. For instance, Peach & Lily used the hashtag #GlassSkin to promote the entire range of their K-beauty products. The power of this hashtag does not stop here, the buyers uploaded their videos using the products with the same hashtag. This helps to create a sense of community and belongingness among the customers.

Whether you own a small or large business, creating branded hashtags on TikTok is another way to boost your reach. By doing so, you can promote services along with building a community of loyal customers. Go ahead, get creative, and start building your TikTok community today!

How to find the trending TikTok hashtags?

Doing detailed research about the trending TikTok hashtags is a lengthy process. All you need to do is to take advantage of the Trend Discovery tool on TikTok.  It’s an excellent way to find top TikTok hashtags by their numbers, industries, and regions.

The only drawback of this is that the experience does not come in the application, so for detailed analysis, you have to research all in your browser.

 Manual process to find trending Tiktok hashtags

 Here’s a detailed guideline to find the Trending Hashtag manually.

  • Open the TikTok app, you will see the search button on the top right of the screen. Type your query there. For instance, if you are looking for ideas for cooking videos, you can search for keywords like “Recipe ideas”. If you want to go in-depth about cuisines, you can search for more specific keywords “Pakistani recipe ideas”
  • The hashtags related to the query will be visible to you in the “Hashtags” section. Scroll through the hashtags and find the one that best fits your content. But it is important to know the number of views for hashtags that are displayed beside each hashtag.
  • Check the type of content that is created under the particular hashtag you have selected. It is a good practice to do detailed competitor analysis for trending TikTok hashtags.  This helps you to gather ideas and think about your content piece on another level to get it ranked higher.
  • You probably think that you can use 1-2 hashtags for the content. But that’s not the case. To reach a specified target audience, you can use up to 30 hashtags that are relevant.
  •  Tada! You have done all the research. Now is the time to inculcate the trending TikTok Hashtags in your content.

Top TikTok hashtags in 2023

TikTok trends rise quickly and evolve with the passage of time. It is important to keep an eye on the trending TikTok hashtags to make use of the platform in the best possible ways.  Here is the list of the best 50 TikTok hashtags in 2023.

  1. #tiktokchallenge
  2. #tiktokviral
  3. #tiktoktravel
  4. #tik_tok
  5. #tiktoktraditions
  6. #tiktokers
  7. #love
  8. #lovegoals
  9. #lovestory
  10. #lovesong
  11. #like
  12. #likeforlike
  13. #follow
  14. #followme
  15. #followers
  16. #aesthetics
  17. #viral
  18. #viralpost
  19. #fyp
  20. #foryoupage
  21. #meme
  22. #funny
  23. #funnyvideos
  24. #cute
  25. #fun
  26. #music
  27. #musically
  28. #happy
  29. #fashion
  30. #fashiontiktok
  31. #fashioninspiration
  32. #fashiondesigner
  33. #comedy
  34. #tiktokcomedy
  35. #comedyvideo
  36. #comedychallenge
  37. #featureme
  38. #followforfollowback
  39. #tiktokchallange
  40. #challenge
  41. #tiktokmademebuyit
  42. #repost
  43. #viralvideos
  44. #momsoftiktok
  45. #dadsoftiktok
  46. #prank
  47. #family
  48. #justforfun
  49. #tiktokcringe
  50. #lol

Note: It is important to mention here that this list is a good starting point if you are not familiar with the platform.  But for the latest trends, see the “Discover Tab” and “For you page” regularly to stay up to update.

Jumping on the bandwagon: TikTok challenges

Hashtag challenges have been a thing for a long period of time.  From dance videos, and silly pranks to fundraising campaigns HTCs are far-reaching like wildfire.  To stay on the top, all content creators strive hard to follow the latest TikTok challenges.

Brands have realized the power of HTCs and have started to create branded hashtags.  Firstly, these challenges are on the rise on social media platforms Facebook, and Instagram, and encourage people to jump on the bandwagon with the help of influencer marketing. These challenges are simple and straightforward to motivate people to be part of this activity. Sharing makeup-free selfies, doing basic dances, and executing basic transition videos. The easier it is to adopt the trend, then it is more likely that more people will follow it.

Creating TikTok branded Hashtag challenge

Trending TikTok hashtag challenges are more rampant than ever. The joy, fun, and trend-setting nature of the platform lend a massive reach to branded hashtags. TikTok branded hashtags prompt the creators to record themselves in particular action and upload them to get viral.  The TikTok algorithm is simple, the more the users interact with content, the more it will appear on the home feed. 

Brands usually create branded hashtag challenge, which is paid version and takes the content a little further in terms of virality. When brands sponsor hashtag challenges then it is regarded as branded HTC. This method is highly efficient to enhance brand recognition and increase engagement.

 Frequently Asked Questions

 Do trending hashtags help on TikTok?

Using trending hashtags on TikTok can help you increase your visibility, connect with competitors and collaborators. Moreover, you can generate new content ideas by seeing what others in your industry are creating.

What hashtags to use to increase views on TikTok?

The most popular TikTok hashtags with the highest view counts are #fyp, #foryou, #viralvideos, and #trending. But remember, using these hashtags doesn't guarantee views because they are highly competitive.

Do hashtags make Tiktok viral?

No there is no guaranty of this thing. Developing a full-fledge plan to increase content reach to specific audience can help in this case.  Build your brand on TikTok and create brand awareness that focus on consistent brand awareness and identity.