TikTok is a social media app that has got popularity in the recent few years. In 2016, it was first founded by the Chinese-based Bytedance. It rapidly rose in popularity, and now become one of the popular global phenomena, specifically among young people and celebrities. Every day, millions of users utilize the app to discover and share short-form videos, lip-sync to music, and connect and admire the content created by other users.
The rise of TikTok can be described in two halve. Firstly, teenagers enjoyed Musical.ly, the music-focused social app in the West. On the other hand, younger people grew up with, branded TikTok for the Western world, Douyin. And after merging both of the platforms, TikTok and Musical.ly, the number of users have risen. And resultantly, TikTok has gained vast popularity over 1.5 billion users. And it is 20.85% of internet users worldwide.
TikTok algorithm, one of the reasons for its popularity, uses AI to discover the preferences and requirements of users and show them feed that considerably keeps them connected. It has created a high-spirited and multifarious community of people who can effortlessly uncover and share content they appreciate.
Furthermore, TikTok is also successful in influencing user-generated short videos, comedy skits, lip-syncing, and selling and buying to develop viral tendencies and challenges. All these activities help to keep the app revivified and appropriate. Additionally, the user-friendly interface of the app, downloading options, and editing tools make it manageable for any user to generate and share any activity.
So, here is all you need to know about the skyrocket and popularity of TikTok:
Integration of TikTok and Musical.ly
Since its launch, TikTok was famous among teenagers but rapidly it appealed to people of all ages. Moreover, the app was obtained by ByteDance for approximately US$1 billion. In 2018, it was the most downloaded app over one billion around the globe.
The merger with Musical.ly has skyrocketed TikTok. Now, TikTok has more than 2 billion downloads and about 1 billion active users monthly. In this way, it has become one of the most dominant apps worldwide as well as it has appeared as a bandwagon effect. And the platform lets users create, entertain, and show their skills. It has also become an influential tool for eCommerce and publicity, with brands and celebrities leveraging the platform to catch up with new audiences.
Factors Behind the Success of TikTok
TikTok is a vastly rising social media platform because of its user-friendly design and variety of unique characteristics.
It has become the most downloaded app worldwide and the factors behind the success of TikTok are as follows:
Accessibility: TikTok is a user-friendly platform and users can access it from any device. They can also download videos at no cost. It is also trouble-free to use, with an easy interface and explicit navigation. These features make it available to every user from any age.
Social Interaction: Comments and sharing characteristics of TikTok make it feasible to communicate with each other. This motivates users to connect and share their ideas. It also assists to produce a sense of community.
Content Diversity: TikTok has a broad range of content, from videos to music and satire sketches to academic content. This brings in its appealing features and content to users worldwide. Additionally, every user can discover something that is according to their desires.
Algorithms of TikTok: Specifically organized algorithms of TikTok, display the content of users that they are probably to take pleasure in. It shows the content according to the requirements of the users. In this way, this assists to build a fascinating experience and motivates users to keep using it.
Trends and Challenges: Trends and challenges of TikTok are useful to keep users in the loop. These can range from videos to lip-syncing, to taking part in a dance competition, to generating any humorous video. These trends benefit to maintain the platform relishing and thriving.
The Interest of Celebrities in TikTok
It has become unavoidable that high-profile celebrities would take an interest in TikTok with its rise in downloads. This is why; the platform has become vastly popular among celebrities to connect with their fans. And TikTok attracted them because of its amazing and user-friendly format and its great potential approach. Some well-known celebrities take an interest in TikTok to promote and advertise their work or products.
Celebrities can post short videos featuring themselves, their music their products of the brand such as Kylie Cosmetics. And these contents can engage millions of people worldwide. Moreover, it allows people to interact instantly with their favorite celebrities and engage with the celebrities and marketing.
E-commerce through TikTok Platform
Since its launch in 2016, TikTok is a major factor that is disrupting the e-commerce space. It has risen quickly to become one of the most broadly prevalent social media platforms worldwide.
The most notable impact of TikTok in e-commerce is the proficiency to drive sales on the platform. TikTok is a proven influential tool for encouraging users to buy products, both directly through e-commerce features of the platform as well as indirectly through brand campaigns and subsidized posts.
The user base of the app is also an engaging target for enterprises. And its demographic is comprehended to be more plausible to connect with online shopping than other generations. Businesses can utilize the advertising tools of TikTok to grab their target audience and celebrities can build posts to instantly facilitate their brands and products.
Moreover, TikTok offers prospects for corporations to create a brand image and boost connections. Businesses can advertise and promote to improve their availability and develop buzz around their products.
Beyond any doubt, TikTok is continuously rising and evolving the popularity. Now, it is more than generating videos and lip-synching for the youngster. Although, it still has a young demographic the users of this platform are of all ages. And they are progressively enhancing the length of the fan base. And the success of TikTok is just set to continue and keep thriving.