In the vast landscape of online video platforms, TikTok and YouTube, both have captivated millions but the integral question is which platform is better and why should you prefer one over the other?
Since 2005, YouTube has been one of the most popular social media platforms in the world. Thanks to pandemic that 43% audience on YouTube are even spending more time on this platform. But TikTok isn’t one to stay away from this competition. It is one of the fastest-growing social media apps and gain the popularity during pandemic because of its short-form and relatable content.
YouTube and TikTok are both amazing platforms at the top of the list of many businesses that are looking to promote themselves online. So, which one is right for you? To help you decide, keep reading for a full guide on everything you need to know about choosing the platform that works for you.
TikTok vs YouTube Comparison: Who Wins?
Here are some of the differences that set both TikTok and YouTube apart.
Ease of Use
YouTube has been around since 2005, so you would definitely think that this platform provides a better user experience than TikTok but that’s not true.
TikTok, a youthful and flexible platform offers a remarkable viewing experience. Right from its launch, TikTok caught attention by instantly playing videos upon opening the app. The videos continue to play and allow users to effortlessly swipe the channel to discover fresh content. Furthermore, TikTok presents additional features like comments and sharing options on the video interface.
On the other hand, YouTube seems to be outdated compared to TikTok. You need to tap on the video to watch it and again tap to watch it on the full screen. If you want to play another video, it means you need to exit full-screen and then search through a list of options.
TikTok is a more adapted platform and created a better user experience for viewers than YouTube.
Content-Length and Type
TikTok has maximum video length of 3 minutes and is mostly known for the short-form content that is published by the creators. TikTok videos are all about dances and lip-sync videos but on occasion, these are also prank videos as well as stand-up comedy content.
On the other hand, YouTube is the platform known for long-form content. It allows its users to upload 15 minutes long videos for unverified accounts and 2 hours long for verified accounts. There is a wider market for content on this platform which is more refined than TikTok.
Video Editing Requirements
There is no surprise that TikTok videos are easier and faster to make as compared to YouTube videos. TikTok’s videos are concise, more authentic and do not hold pressure for producing polished content as YouTube does. YouTube needs a desktop editor because of the large size video clips.
Now you might be thinking that TikTok is better to use for creators as it requires less time and is more time efficient but it’s harder to create a trending video. Whereas on YouTube, you stick to one style of video making.
YouTube has a global user base of more than 2 billion people, while TikTok has more than a billion users per month and this number is growing rapidly. Both YouTube and TikTok applications are suitable for different age groups. 41% of TikTok users lie between the age of 16 and 24. But on YouTube, users are primarily adult and primarily garners the attention of massive 85% of teens.
In terms of monetizing content, YouTube had varying options for earning money. Most content creators use AdSense. But affiliate marketing, influencer marketing, and super chat are also available for monetizing the content. While on TikTok, it has fewer means of monetization. The most common means are affiliate marketing, brand promotions and TikTok creator fund. These are the ways to earn money on TikTok.
You can read this article to know the ways of making money on TikTok: How To Make Money On TikTok: 5 Proven Ideas in 2023
With TikTok, marketers can create varying ad types, including:
- Top view ads
- In-feed ads
- Branded hashtag challenge
- Branded effects
- Brand takeover ads
As for YouTube, the ads formats are more diverse:
- Image ads
- Video ads
- Bumper ads
- Non-skippable ads
- Skippable ads
- Overlay ads
In conclusion, TikTok vs YouTube: which one is best for you in 2023? There is not a proper answer to this question. For instance, if you are looking for a younger audience then TikTok is the way to go but if you are looking for more flexible demographics then you need to consider YouTube. Of course, when you are choosing either of the two, you need to consider several factors such as monetization, content, style and more. Now choosing between these two platforms shouldn't be hard with this in-depth comparison of TikTok and YouTube.
Frequently Asked Questions
How is TikTok Different from YouTube?
TikTok is different from YouTube in such a way that TikTok allows users to create shorter videos up to 3 minutes long, while YouTube allows the user to upload 15 minutes long videos for unverified accounts and 2 hours long for verified accounts. Furthermore, TikTok users can save videos to their devices, but YouTube doesn’t support the download feature.
Is TikTok good for YouTubers?
Yes, TikTok is best for YouTubers because they use social media to promote long-form content through clips and trailers. And for this, TikTok is the best option to consider.
Is TikTok replacing YouTube?
No doubt TikTok is growing exponentially but doesn’t have all the advertising features and organizational tools of YouTube. And doesn’t host long forms of video content like Youtube.